What Is Last Mile Delivery?
Last mile delivery is the final step in getting a product from a business to a customer. To organize it strategically, you need to look at the entire delivery process holistically and think through how your product moves from the warehouse to your customer’s home or business.
The Delivery Process
First mile delivery is the beginning of the process, when a product enters your enterprise’s supply chain — for example, this phase may include moving from a factory to a distribution center or leaving a warehouse to go to an individual store or a courier. As it moves toward reaching a customer, it eventually gets to last mile delivery, which takes your product to its final destination.
An integrated first mile and last mile delivery strategy will ensure that your product reaches its destination promptly and reliably from anywhere in the Twin Cities.
Why Last Mile Delivery Matters
In today’s fast-paced commercial world, many customers have come to expect fast shipping at a lower cost. Throughout the shipping process, they also want to know where their item is en route in real time. In a competitive industry, customers will look elsewhere until they find the efficient, traceable and low-cost shipping they’ve come to expect. These changing trends in customer expectations are a key reason why an efficient, customer-centered delivery process is crucial to strengthening your business.
When you offer customers a streamlined process that ensures they’ll get what they need quickly and easily, they’ll want to come back. A successful last mile delivery strategy leads to higher customer satisfaction, increased customer retention and an outstanding reputation for your business.